Some mobile advertising analysts believe fewer than one in three users will opt-in, which could diminish the effectiveness and profitability of ad targeting
After Google and Microsoft, Apple CEO Tim Cook has extended its support to India as the Covid-19 crisis in the country is deepening.
Apple has delivered the next big update iOS 14.5 that will help iPhone users unlock the device with Apple Watch when attempting to use Face ID while wearing a face mask in the pandemic times
American multinational technology conglomerate Microsoft will be releasing a preview version of its upcoming Office 2021 for the Mac and Office LTSC this week
As the world celebrates Earth Day on Thursday, Apple has debuted documentary special "The Year Earth Changed" and second seasons of 'Tiny World and 'Earth at Night in Color on Apple TV+
Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday
Russia-based hackers have hit Apple in a $50 million ransomware attack via a Taiwan-based company that manufactures MacBooks and other products for the Cupertino-based iPhone maker, the media reported
App makers have long complained that mandatory revenue sharing for sales of digital goods and strict inclusion rules set by Apple and Google amount to anticompetitive behavior
Unlike earlier, when Indian consumers would have to wait longer for Apple's new flagships, this time the firm is bringing the entire range to the local market simultaneously with 29 other markets
The announcements show how the iPhone maker is accelerating the expansion of its product portfolio and working to keep customers committed to its family of devices
Apple introduced a thinner version of its iMac computer that uses its house-designed central processor unit and comes in several new colors
Apple said it has reached an agreement with the right-wing social app Parler that could lead to its reinstatement in the company's app store
Apple is all set for its first event of the year on April 20 and media reports suggest that new iPads with 5G support and Apple TV upgrades along with a deep dive into iOS 14.5 are on the anvil
Apple Original Films has ordered a documentary on jazz legend Louis Armstrong from Brian Grazer and Ron Howard's Imagine Documentaries
Apple said on Tuesday it was holding a special event on April 20, with many expecting the tech giant to launch new iPad Pro models and other products ahead of its annual developers' conference in June
App makers have long complained that mandatory revenue sharing payments and strict inclusion rules set by Apple's App Store for iPhones and iPads
As the lawsuit hearing in the case of Fortnite game developer Epic and Apple is set to begin next month, the two companies have reiterated their stands before the trial
Actor Tom Holland's seasonal anthology series will debut on Apple TV Plus
Epic sued Apple last year in federal court in California, alleging the 15% to 30% commissions that Apple charges for the use of its in-app payment systems
Apple's subscription news and magazine service Apple News Plus could reach 19 million paid subscribers by 2023, according to an analyst