Page 2 - Latest Updates on Micromax
Micromax now has a 100-days replacement warranty on phones: How it works
The replacement device will be of the same or equivalent model
 "Micromax now has a 100-days replacement warranty on phones: How it works")
Half a million sold in 50 days: Micromax Bharat 2 smartphones on a roll
Things to know about VoLTE-enabled Bharat 2, loaded with features for first-time smartphone buyers
 "Half a million sold in 50 days: Micromax Bharat 2 smartphones on a roll")
Micromax plans to raise Rs 510-680 cr in next 12 to 18 months
The handset maker had set up a corpus of Rs 2,700 cr in 2014 and has since invested in 10 firms
 "Micromax plans to raise Rs 510-680 cr in next 12 to 18 months")
Micromax sets up $75 mn fund to invest in consumer internet companies
In the last two years, Micromax has already invested in about 10 startups
Tier-II & Tier-III cities drive smartphone sales for Q3 2016
Micromax dips to 4th position; Chinese players rule the market
 "Tier-II & Tier-III cities drive smartphone sales for Q3 2016")
Micromax partners with Uber to offer integrated experience
This move will propel both the companies to create a feature-driven experience for smartphone users
 "Micromax partners with Uber to offer integrated experience")
Micromax partners with OYO for tech-enabled hotel booking
Micromax users will be able to avail exclusive deals through their Micromax handsets and also get instant updates for exclusive OYO offers
Micromax's smart foray
With the launch of ACs and smart TVs, the mobile phone vendor eyes full transformation into an electronics firm
Micromax enters smart TV space, eyes 12% market share
At present, the company's panel market is estimated to be around 10 million units and around 8% of that is of smart TVs
 "Micromax enters smart TV space, eyes 12% market share")
Micromax eyes regional language users to grow market share
Overall, the company has sold almost 4 million regional language enabled devices, which includes 35 models including Unite 3
 "Micromax eyes regional language users to grow market share")
Micromax ties up with Eros Now for digital content
Eros Now will leverage Micromax's presence of over 150,000 retail outlets to distribute its content
 "Micromax ties up with Eros Now for digital content")
Micromax forays into white goods
It plans to take revenue from durables, including TVs, to about Rs 1,500 crore in the next few years
 "Micromax forays into white goods")
Micromax launches two new selfie smartphones
The Rs 4,999 'Bolt Selfie' is available on flipkart and 'Canvas Selfie 4' will be available offline from May end
First Impression: Micromax Canvas 6
A big phone with some chinks
 "First Impression: Micromax Canvas 6")
Micromax changes everything about itself to survive
Chinese handset manufacturers, with high-performance products, have caused the company to rework its strategy
 "Micromax changes everything about itself to survive")
Micromax expects 25% growth in revenues in FY17
Plans global expansion in next 1-2 years
Micromax to invest Rs 2,000 crore for expansion
Micromax is targeting 25% growth during 2016-17 to achieve revenues of Rs 15,000 crore
 "Micromax to invest Rs 2,000 crore for expansion")
Co-founders take steps to reboot Micromax
Decide to go on the offensive, while refocusing strategy; aim to become top 5 in world in 4 years
Micromax launches 20 new devices, new logo
It includes 15 smartphones, two LED TV, two tabs and a smartwatch
 "Micromax launches 20 new devices, new logo")
Micromax reboots operations; aims to be among top 5 globally by 2020
The company also hopes to topple Korean rival Samsung from the numero uno position in India this year
