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Asus

About Asus

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What is Asus?

Headquartered in Taiwan, Asus is a computer hardware and consumer electronics company that was established in 1989 by T H Tung, Ted Hsu, Wayne Hsieh and M T Liao — all hardware engineers at Acer. The company began with computer motherboards but now offers desktop computers, notebooks, smartphones, networking equipment, monitors, projectors, graphic cards, optical storage devices, Wi-Fi routers, servers, workstations and tablets. It is also developing virtual and augmented reality products, internet of things (IoT) devices, and robotic technologies. In 2018, Asus introduced Zenbo, a smart home robot designed to provide assistance, entertainment, and companionship to families.
 
In 1995, six years after it was incorporated, Asus became the world’s leading motherboard maker. It is Asus that is credited with making Taiwan the leader it is in the global computer hardware business. In 1996, the company went public and started trading on the Taiwan Stock Exchange. In 2000, it established its service centres in the Netherland, China, US, Czech Republic, Australia and Japan. Subsequently, in 2006, the company also established its sub-brand Republic of Gamers (ROG) to design and develop products for gamers. Under the sub-brand, the company launched its first gaming-grade motherboard ROG Crosshair.
 
In 2008, Asus restructured its operations by splitting into three independent companies — Asus, Pegatron and Unihan Corporation. Asus focused on applied first-party branded computers and electronics; Pegatron became an original equipment manufacturer of motherboards and components. And Unihan Corporation focused on non-PC manufacturing such as cases and moldings. In the last leg of the same year, the company became a member of the Open Handset Alliance to deploy compatible Android devices.
 
Asus’ first-generation Android operating system-based smartphones were launched in 2014. These smartphones were powered by Intel processors, not the ARM processors which most other Android smartphones used. The company’s Zenfone line-up of smartphones faced a legal hurdle in India and the Delhi High Court in 2019 directed it to stop selling its smartphones under Zenfone brand. This forced the company to launch its 2019 flagship smartphone the Asus Zenfone 6 as Asus 6z in India.

Latest Updates on Asus

Brokerages mixed on Avenue Supermarts post Q1 results; here's what they sayBrokerages mixed on Avenue Supermarts post Q1 results; here's what they say

Updated On: 21 Dec 2022 | 6:44 PM IST

Asus has stated that the ROG Phone 6 will be the first gaming phone to come with the Snapdragon 8+ Gen 1 SoC

Updated On: 22 May 2022 | 10:46 AM IST

Priced at Rs 42,999, the Asus 8z will be available on home-grown e-commerce platform Flipkart on March 7

Updated On: 28 Feb 2022 | 2:08 PM IST

For its maiden creator-centric laptop, Asus has delivered a winner with the Vivobook Pro 16X OLED

Updated On: 20 Jan 2022 | 12:19 PM IST

Business Standard lists five interesting devices launched in India this year

Updated On: 14 Dec 2021 | 7:43 PM IST

The prices of these laptops from the Taiwanese tech giant start at Rs 74,990

Updated On: 14 Dec 2021 | 2:47 PM IST

According to the United Nations, each person on the planet will produce on average 7.6 kg of e-waste in 2021

Updated On: 13 Oct 2021 | 2:09 PM IST

The Asus TUF A15 has a reasonable price tag and performs just fine in regular gaming with great on-paper specifications

Updated On: 08 Sep 2021 | 12:00 PM IST

For professionals, the Asus Zenbook Duo 14 UX482's slightly expensive variant with discrete graphic card makes a better proposition - if not perfect - for everyday use

Updated On: 30 Jun 2021 | 12:21 PM IST

The Asus MW203 seems to be a solid all-round deal apt for people who work on multiple computers or computing devices simultaneously

Updated On: 24 Jun 2021 | 3:45 PM IST

From Asus ROG Phone 5 to Realme Narzo 30 Pro 5G, Flipkart has offers on several smartphones, here a list of phones you can check out

Updated On: 19 May 2021 | 4:34 PM IST

As remote work and learning continued amid the pandemic in India, Apple tie with Asus in the consumer segment for the fifth position in the country in the first quarter of 2021

Updated On: 13 May 2021 | 9:57 PM IST

After postponing India launch of its much-anticipated smartphones due to the Covid-19 crisis, Taiwanese tech giant ASUS has unveiled its ZenFone 8 and ZenFone 8 Flip for the global market

Updated On: 13 May 2021 | 10:01 PM IST

Taiwanese tech giant ASUS is set to reportedly launch Zenfone 8 smartphone with a 3.5mm audio jack on May 12

Updated On: 02 May 2021 | 12:29 PM IST

The laptops are powered by the latest AMD Ryzen 5000 U-Series

Updated On: 30 Mar 2021 | 6:21 PM IST

ASUS Republic of Gamers (ROG) on Monday announced a new range of PC lineup featuring the latest AMD Ryzen 5000 Series Mobile Processors in India, at a starting price of Rs 10,3990.

Updated On: 15 Mar 2021 | 5:56 PM IST

The ROG Phone 5, ROG Phone 5 Pro and ROG Phone 5 Ultimate are built on the same blueprints but with different design theme on the back covers and RAM & storage configurations

Updated On: 10 Mar 2021 | 5:04 PM IST

The ROG Phone 5 series is likely to bring more than just seasonal upgrades with regard to specifications, features and performance

Updated On: 10 Mar 2021 | 12:53 PM IST

Asus announced the expansion of its TUF laptop portfolio in India with the launch of new TUF Dash F15, a 15-inch gaming laptop at a starting price of Rs 1,39,990

Updated On: 09 Mar 2021 | 5:18 PM IST

Taiwanese electronics giant Asus on Wednesday showcased a wide variety of new laptops at the ongoing Consumers Electronics Show (CES) 2021.

Updated On: 13 Jan 2021 | 5:07 PM IST