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Augmented reality

About Augmented reality

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What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.
Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a moving AR to a more wearable interface, which is eyeglasses. It displays on the user's lens screen via a small projector and responds to voice commands, overlaying images, videos, and sounds onto the screen.
 
Another interesting AR version is Vito Technology's Star Walk app, which allows a user to point their phone or tablet camera at the sky and see the names of planets and constellations superimposed on the image. Another app called PlantSnap lets the user focus their camera on a plant, leaf, or flower to ascertain the name of the species.
 
One more popular way that AR has entered everyday life is through mobile games. In 2016, "Pokemon Go" became a sensation worldwide, with over 100 million estimated users at its peak. The game allowed users to see Pokemon characters around in their own environment. The goal was to capture these pocket monsters, then use them to battle others, locally, in AR gyms.
 
Not just these, augmented reality also helps the retail or healthcare sector as well. A consumer can check whether the furniture lying in a store suits their drawing room or not by superimposing technique. Similarly, in the healthcare sector, AR can be a boon for students or trainees to understand the human body and chemical compositions with much ease.
 
But just like any new technology, AR has ethical and political issues as well. For example, Google pulled out the device in December 2015 due to privacy concerns.
 

Latest Updates on Augmented reality

There will also be competition from Microsoft, Alphabet, Snap and Sony. But none of these companies can match Apple's combination of design chops, cutting-edge hardware and a huge existing ecosystem

Updated On: 25 May 2022 | 7:22 AM IST

Apple had to make tough choices about the final design of its augmented (AR) and virtual reality (VR) headset as it reportedly chose a standalone AR/VR headset over a more powerful tethered design.

Updated On: 21 May 2022 | 3:28 PM IST

42% of respondents globally, including in India, said they had visited a retailer in the virtual world to get advice and make a payment or browse a product range when shopping for a physical item

Updated On: 05 May 2022 | 12:19 PM IST

The acquisition of California-based startup with MicroLED technology will help Google build next generation of augmented/virtual and mixed reality headsets amid the buzz over metaverse

Updated On: 05 May 2022 | 11:35 AM IST

Supply chain constraints and the fact that the tech giant does not want to release its first AR device in limited stock forced the company to push back the date again: Report

Updated On: 14 Apr 2022 | 10:23 AM IST

Niti Aayog's Atal Innovation Mission on Tuesday said it has joined hands with camera firm Snap Inc, which owns social media platform Snapchat, to drive AR skilling among the Indian youth.

Updated On: 08 Mar 2022 | 8:54 PM IST

This comes after recent reports that the company had halted work on the team's project creating a unified custom operating system for its VR and AR headsets, citing The Information, The Verge reported

Updated On: 26 Feb 2022 | 5:28 PM IST

The report added that the headset is expected to debut by the end of 2022.

Updated On: 22 Nov 2022 | 8:19 PM IST

The year 2023 is forecast to see 18.8 million AR/VR device shipments, riding on the Metaverse momentum.

Updated On: 22 Nov 2022 | 8:20 PM IST

The company filed 10 applications with the US Patent and Trademark Office earlier this month for the McDonald's brand and McCafe

Updated On: 11 Feb 2022 | 2:57 PM IST

The AR/VR headset is reportedly expected to run a new operating system, previously referred to as "rOS", which stands for Reality Operating System

Updated On: 10 Feb 2022 | 10:27 AM IST

Apple is working on the most advanced chips for its unannounced AR/VR headset

Updated On: 27 Dec 2021 | 9:14 AM IST

Apple is working on the most advanced chips for its unannounced AR/VR headset and now a new report has claimed that the headset could be in customers hands sooner rather than later.

Updated On: 19 Dec 2021 | 10:38 AM IST

The announcement was made by Meta founder and CEO Mark Zuckerberg at Meta's Fuel for India, 2021

Updated On: 15 Dec 2021 | 2:13 PM IST

The future of digital technology will be three-dimensional, with virtual reality and augmented reality serving as building blocks, reports Neha Alawadhi

Updated On: 14 Nov 2021 | 11:11 PM IST

Today, wearable headsets are blurring the lines between physical and virtual worlds. This is enabled by augmented reality, virtual reality and mixed reality. How do they differ from one another?

Updated On: 05 Nov 2021 | 9:12 AM IST

What will be the biggest market drivers in Samvat 2078? What does govt U-Turn on IRCTC mean for other PSUs? How did Rebel Foods become India's first cloud kitchen unicorn? Get all the answers here

Updated On: 05 Nov 2021 | 8:00 AM IST

The hybrid work format has speeded up the use of intelligent virtual assistants, for customer-facing roles as well as internal enterprise management functions

Updated On: 31 Oct 2021 | 10:06 PM IST

Snap's AR technology coupled with Flipkart's understanding of its 350 million customer base will help build an immersive e-commerce experience for Indian users

Updated On: 27 Oct 2021 | 10:49 PM IST

Facebook on Thursday announced that Group Effects are now available on Messenger video calls and Messenger Rooms, and will soon come to Instagram.

Updated On: 21 Oct 2021 | 7:54 PM IST