Ayurveda Market

Ayurveda practitioners not entitled to same pay as MBBS doctors, says SC

D2C ayurvedic brand The Ayurveda Company on Thursday announced raising USD 3 million (Rs 22.89 crore) from a host of investors, including Wipro Consumer Care Ventures. Rahul Gupta of Tricity Technologies and Harsh Gupta of School of Design & Entrepreneurship also participated in the funding round. "This will accelerate the growth towards becoming India's first & fastest growing D2C Ayurvedic Personal Care & Wellness Brand," said a statement from The Ayurveda Company (TAC). Funds will be utilised to ramp up growth, production capabilities and venture into the retail sector. "In the next 12-15 months, TAC will be gearing up to grow to Rs 100 crore turnover, boost team and technology, expand market share, and strengthen its footing in the D2C space," it said.

As ayurvedic formulations get a renewed push in the fight against Covid-19, can one of the oldest players in the segment step up its game?

For Himalaya, the surge in demand has been seen particularly in its Pure Herbs range such as Guduchi, Tulasi, Amalaki, Ashwagandha and others

On the preventive front, many states, including Haryana, Goa and Kerala, have started using ayurvedic medicines for asymptomatic patients and even frontline workers.

With the whole world turning to natural products, the time for its rebirth is just right

Today, covers for alternative therapies can be availed at 68 accredited hospitals, provided they are combined with modern medicine and are under strict supervision

Don't put an end to your annual vacation just because you're diabetic, are on dialysis or have cardiac issues. Several nature cure centres offer you a unique opportunity to heal while you holiday

The programme was jointly organised by the Ministry of AYUSH and the Confederation of Indian Industry (CII)