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FMCG major Britannia Industries Limited (BIL) has said it aims to achieve a diversity ratio of 50 per cent by 2024 by increasing the participation of women in its factory workforce. BIL Chief Marketing Officer (CMO) Amit Doshi said that at present 38 per cent of the company's factory workforce is women. "We aim to achieve a diversity ratio of 50 per cent by 2024 from the current national average of 38 per cent across our factories," he said. At Britannia's Guwahati factory, the proportion of women in the workforce is 60 per cent and it will be increased to 65 per cent, he said. "We are proud to have a women workforce in areas typically dominated by men like engineering, taping and grinding as well as packing, housekeeping, pantry, lab testing, canteen and security," he said. For empowering women, the company has already launched a start-up challenge among woman entrepreneurs, Doshi said. So far, the company has provided seed capital of Rs 10 lakh each to 30 woman entrepreneurs fo
Distributors of fast-moving consumer goods (FMCG), ranging from biscuits to shampoos, are likely to delay the January 1 deadline they set to stop working with the consumer goods companies as talks over their demand for similar margins as given to organised distribution platforms continue, officials said. The All India Consumer Products Distributors Federation (AICPDF), a body that represents dealers and distributors, is in negotiation with several FMCG makers and this may stretch to next year, said an official. Earlier, AICPDF had put a deadline of January 1, 2022, to address the price disparity and had threatened to drop products from their portfolio. The federation had decided to call for a "non-cooperation" movement against FMCG companies from next year if B2B retailers, such as Jiomart, Walmart, Metro Cash & Carry, Booker, ElasticRun and udaan, continue to sell the products at lesser prices. According to an AICPDF official, talks with several companies are going on and in ...