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The Centre has warned TV channels against carrying advertisements with exaggerated or improper claims of ayurvedic, siddha, unani and homeopathic products and drugs. An advisory, issued by Information and Broadcasting (I&B) Ministry Director (Broadcasting) Amit Katoch said the channels should advertise only those products and drugs that have valid licences, failure of which will attract action. The move comes after the AYUSH Ministry approached the I&B Ministry, saying some channels were carrying advertisements with "exaggerated or improper claims" of such drugs. Such advertisements were misleading the consumers and pose potential health risk with self-medication, it noted, adding that miraculous solution of all health problems are offered by the "self-proclaimed doctors, gurus and vaidhs" in these advertisements or programmes. The advisory said the misleading advertisements of these products and drugs are in violation of the Drug and Magic Remedies (Objectionable ...