Kim Kardashian to promote Beyond Meat as new 'chief taste consultant'

Beyond Meat Inc. signed celebrity and influencer Kim Kardashian as its “chief taste consultant,” giving the plant-based burger maker a powerful ally as it seeks to turn around its performance. 

Kardashian, who often posts photos of her well-stocked refrigerator on social media, said she will share her favorite Beyond Meat products in the company’s newsletter. In a post on Instagram, she said she was inspired by the company’s mission. In a statement with Beyond Meat, she said its products benefit “both people and the planet.” 

She will be featured in a new Beyond Meat advertising campaign. The company cited her