BS Events

40 Years ago... and now: Going against tradition

Winning over employee trust and reacting quickly to market demands helped Apollo Tyres move ahead during the uncertain economic environment of the seventies

40 years ago... And now-Deepak Parekh: The man with a penchant for doing things right

40 Years Ago... And now: Dilip Shanghvi - Buying his way to the top of the heap

40 years ago...And now: Parle G tackled crunch with price and reach

It faced capacity constraints and copycats by thinking around the problems

40 years ago...And now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, it is still battling on

40 years ago...And now: The 'Complete Man' comes a full circle

Raymond has also navigated the turns in the market with prescience

40 years ago... And now: Sunil Mittal - One step ahead of reforms

40 years ago...And now: Prestige expands but with caution

It has had to bring back its popular tagline, expand beyond south India to make its diversification work

40 years ago...And now: Diversified Voltas' core saved it

From being a juggernaut in the Licence Raj, turning to ACs helped it survive

40 years ago...And now: From 32,000 cars a year to 2.5 million

40 Years Ago...And now: Padmini helped Premier drive around hurdles

Despite government controls, Walchand Hirachand Group cracked the market

40 Years Ago ... and Now: Ratan Tata increased dare quotient of Tata group

Ratan Tata has welded a ragtag, slumbering conglomerate into a battle-ready global entity, delivering outsize earnings along the way

40 Years Ago and Now...Voltas emerges as MNC challenger

From a juggernaut of Licence-Raj days it transforms itself into a focused player

40 Years Ago... And Now: Adapting to a new environment

The seventies were a time for great change in the business environment; for Dabur it was time to reconfigure the way it reached out to consumers

40 years ago... And now: ACC: From a leader to first among equals

40 years ago...And now: SBI and the big bank theory

Despite taking the initiative in several areas, the country's biggest bank does not meet the aspirational needs of the younger generation. Work is on to change this

40 years ago... And now: Cipla: The crusader for affordable drugs takes the patent battle to MNCs

40 years ago...And now: Advertising helped insure LIC against competition

For the state life insurer aggressive marketing wasn't on its mind in the 1970s. But it soon changed

40 years ago... And now: Ashok Leyland - The 66-year - 'young' company readies self for the future

The company shot into the limelight when it became the powerful and secretive Hinduja group's first acquisition in India

40 years ago... And now: ITC's journey of transformation

The tobacco major's diversification strategy has been fraught with challenges but as the numbers show, its plan to derisk the portfolio was executed successfully