Page 2 - BS Events

40 years ago...And now:: Luna is dead, long live Chal Meri Luna!

The Luna moped may have disappeared from the market but the trend-setting ad campaign that was designed in the mid-1980s still lingers

40 Years Ago...and now: How Bata put its foot down

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years

40 Years Ago... and now: Pushing for growth

It was in the last seventies that the Muthoot Group first stepped out of its comfort zone - the markets of southern India

40 years ago... and now: Birlas - A family that hit the headlines over a will

A contested will of a widow, a long-serving family confidant, the fierce litigious fight for little-known Birla Corp marked the first major controversy for this storied and reserved biz family

40 Years Ago...and now: 'Made for each other'- A case of perfect insight

Wills' campaign showed how simple but relevant positioning is ageless

40 Years Ago... and now: How the people's car was born, and how it stayed that way

40 Years Ago...and now: Royal Enfield rode straight into a need gap

Cruising comfortably in the 70s, it sputtered to a stop, before its comeback

40 Years Ago... And now: HUL - From 'intrepreneur' to subsidiary

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen

40 Years Ago...and now: From 'wheels of India' to 'world's best taxi'

The Ambassador was a durable enough brand to outlive the licence raj

40 Years Ago... And now: Tata Motors - The car dream that turned sour

40 Years Ago... and now: Godrej Group: Wiser after serial divorces

The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures

40 years ago... and now: How M&M was driven to innovate

The seventies' oil shock forced Mahindra group's flagship to innovate for staying in business; that started the company's evolution into a technology disruptor, whether through in-house R&D or ser

40 Years Ago... And now: Ranbaxy grew with liberal regimes, moving out of family control

Ranbaxy tasted success for the first time in the 1960s with its tranquiliser, Calmpose

40 Years Ago... And now: L&T - The graveyard of corporate raiders

Engineering conglomerate fended off three corporate raids but emerged stronger

40 years ago... and now: Britannia has crowned many as 'biscuit king'...

...but their reign has been tumultuous as the company has seen compelling battles for ownership

40 Years Ago... and now: Necessity is the mother of innovation

Bharat Doshi, non-executive director, Mahindra Group, explains how the Group survived the oil crisis of 1973 with a simple innovation - replacing its Jeep's Hurricane engine with a customised version

40 Years Ago... and now: ITC struggles to kick tobacco

The conglomerate adopted an unremitting focus on diversifying from the mid-seventies but the exercise has not been without controversy and the results have been mixed

40 years ago...and now: How Tata Steel weathered the MRTP Act storm

Company's production began to rise in the 80s, when restrictions were progressively relaxed