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Advertisements discriminating on gender identity to now face ASCI action

The Advertising Standards Council of India (ASCI) maintained that its code already required ads to not deride anyone on the basis of race, caste, creed, gender or nationality

How many words can you pack in an ad?

It is said that Japanese television ads pack a lot of words, of­ten in just 15 seconds

European Parliament approves initial proposal to ban some targeted ads

Law will require services to give users the ability to easily opt out of tracking

What India takes offence to: Advertising standards council finds out

"These complaints are just one of the manifestations of the various conversations happening in India," says ASCI General Secretary Manisha Kapoor

Govt spent nearly Rs 1,700 crore on ads in last three years: Anurag Thakur

For advertisements in electronic media, the government spent a total of Rs 193.52 crore in the last three years

Sabyasachi withdraws Mangalsutra campaign advertisement amid controversy

The popular designer brand has been facing flak on social media platforms as well as from a section of politicians from the ruling BJP over an advertisement

Dabur withdraws ad on Karwachauth, tenders unconditionally apology

After facing backlash on social media platforms and also from a politician from the ruling BJP, the company has withdrawn the ad campaign.

FB warns it is 'underreporting' iOS ad results amid Apple privacy changes

Facebook said it believed actual conversions such as sales and app downloads are higher than reported

Instagram Reels will now display advertisements for all users worldwide

The trial for the same has already taken place in countries like India, Australia, Brazil, and Germany in April.

Lawmakers call YouTube Kids a 'wasteland of vapid' content: Details here

A House subcommittee is investigating YouTube Kids, saying the Google-owned video feeds children inappropriate material in "a wasteland of vapid, consumerist content" so it can serve them ads

Airtel enters ad tech industry with Airtel Ads; says will not spam

This will enable brands to pitch consent-based and privacy-safe campaigns to over 320 million of its customers, the firm said

CCPA issues notices to companies for misleading advertisements

CCPA has issued show cause notices to various companies for misleading and misguiding advertisements during the Covid-19 pandemic

Apple wants to make iPhone user tracking harder and Facebook is upset

Facebook previously told investors that Apple's changes, scheduled to go live early next year, will lead to significant headwinds because most of its advertisers are small businesses

Google grilled on ad business, misuse of dominance by US Senate panel

Google faced a bipartisan buzzsaw of tough questions about its ad business in a hearing on Tuesday, with a particular focus on whether it misused its dominance in online advertising to drive profits

Media's problem of plenty

More people than ever are watching TV and OTT channels but nobody wants to reach them

Understanding the ads

Further in the Indian context, displaying a man cooking with the woman watching may not go down well with the traditional families

Detergent ads make the gender leap

Nirma Advance's campaign is the latest in recent years where brands are speaking to men

Celebrities must ensure claims in ads not misleading: ASCI

However, ASCI did not include business leaders, religious leaders, politicians, government functionaries, bureaucrats

ASCI attends 1,000 complaints against misleading ads

Majority of these complaints came from individual consumers