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India's advertising monitor asks viewers to speak up with new digital drive

#ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021

Bitter Marico-Dabur war over honey adulteration offers food for thought

When the issue concerns people's health, it's more than just a clash of brands, says experts

Dabur, Marico hit out against each other at ASCI over claims on honey

Two leading homegrown rival FMCG brands Dabur and Marico are in an open spat with each other over claims regarding their honey brands and have taken the matter to advertising regulator ASCI. Dabur on Sunday said it is filing a complaint against rival Marico before the Advertising Standards Council of India (ASCI) for claiming its Saffola Honey sample being passed through the NMR test. The Noida-based company claimed Marico's Saffola honey has failed the NMR (Nuclear Magnetic Resonance) test and is misleading the consumers. "Dabur is filing a complaint in ASCI against Marico as their Saffola Honey sample from the market has failed the NMR test. Test reports clearly indicate the presence of sugar syrup in Saffola honey. Their claim on NMR test is misleading the consumers," Dabur claimed in a statement. However, Dabur's claim was refuted by Marico contending that Saffola Honey is also compliant with each of the quality parameters mandated by FSSAI". Earlier, Marico had filed a compla

Ad council report has a message for celebrities, education sector

At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media rather than being sceptical of them

As liquor brands flout rules, why is ASCI blind to surrogate ads?

Till the time the lawmakers of this country think it is prudent and necessary to have checks and balances in place, it is obligatory on bodies like the ASCI to do their job

ASCI will continue to work with newly formed govt regulator: Subhash Kamath

The CCPA has been set under the newly notified Consumer Protection Act, 2019, which gives the body powers to take action against misleading advertisements.

55 advertisements on Covid-19 reported to AYUSH Ministry in May: ASCI

Apart from that, the self-regulatory body for the advertising industry said it received three complaints from the general public about other brands

Watchdog flags 50 ad campaigns by drug makers offering Covid-19 cure

The body also made public the list of the 50 companies which were found to have advertised about COVID-19 cure or prevention in April

ASCI introduces guidelines for brands to claim awards, ranking in adverts

Now, brands and services need to ensure that accrediting bodies involved in disseminating or presenting awards or rankings are authentic and credible, while validating their claims in advertisement

Watchdog upholds complaints against 229 ads, most against education sector

While complaints against the remaining 117 ads were upheld, of which 79 belonged to the education sector, 30 to the healthcare sector, 4 to the food and beverages sector and 4 to the others category

ASCI pulls up HUL, Dabur, Airtel, Amazon, others for 114 misleading ads

The CCC pulled up HUL for its 'Dove Hair fall Shampoo' ad saying the 'advertisement's visuals showing lesser hair fall for Dove were misleading by exaggeration'

ASCI strengthens mechanism to deal with consumer's complaints

ASCI also announced appointment of retired IAS officer CBS Venkataramana as the COO

ASCI issues endorsement guidelines for celebrities

ASCI has also covered personalities like doctors, authors, activists, educationists

Srinivasan K Swamy: The task before ASCI

The biggest challenge is to ensure that both the advertiser and his advertising are consumer-centric

New consumer law to give advertisement regulator more powers

Consumer Protection Act, 2016, will empower Advertising Standards Council of India to act across media in checking misleading advertisements