North India, the largest market for FMCG, saw volume growth falling to 1 per cent from 17 per cent as the FMCG volume shrank by 2 per cent the villages
Sector analysts admit the going will be tough for companies in Q2, an admission that some firms have already made in their recent quarterly updates
According to the report, the slowdown had been brewing since 2016 but was intensified further by several disruptions in the past two years including demonetisation
Sales of staples will recover in the second half of the fiscal year that began April 1, as farm-support measures and above-average rain lift rural incomes, the brokerage said in a report
Call for rural stimulus package and better transmission of RBI's interest rate cuts
Even after six months of moderation in consumption, the average current valuation of major FMCG players is still at a premium
Nielsen has cut CY19 growth forecast to 9-10%, from 11-12%
Delay in demand recovery and higher stock valuations mean low margin of safety, say analysts
Valuations do not fully capture weak liquidity, monsoon worries, and sluggish economic growth
Most CEOs say farm incomes will have to improve for demand to make its way back
Nestle India said the decline in monsoon would not affect it as its rural sales account for only about 20-25 per cent of its total sales
For 2019, industry pegs contribution of volume rise at 75% for top line and 25% in case of price-led growth
The December 2018 quarter (Q3) performance, which will highlight near-term prospects and valuations, will help gauge how the sector will do in 2019 for investors, say analysts.
Contrary to all predictions, the GST or their global peers have been unable to dampen regional brands' growth, shows Nielsen report
Eastern region pulled up volume growth to a healthy 13%, highest in the past five quarters
A key worry for consumer companies is rising input costs which is impacting profitability and overall earnings outlook
A rising rupee may lead to consumption pullback
For premiums to sustain, FMCG earnings growth must pick up in coming quarters
Overall stock levels in the retail trade have also improved by 10 percentage points since early-2017
While company shipments are going up, actual retail offtake is slowing, says Nielsen, pointing to consumer fatigue. Is this cause for concern?