We are already seeing some powerful green shoots in the business in terms of volume, customer satisfaction, says Anurag Mehrotra
Data for the first five months of the calendar year 2018 shows that American car maker Ford sold about 44,000 units of passenger vehicles (cars and utility vehicles) in the domestic market
Domestic sales stood at 7,428 units in April as against 7,618 units in the year-ago month, down 2.49%
This model can generate a power output of 96 PS and comes with an SUV styling
The company said the price hike would apply to all Ford products, including the recently launched new Ford EcoSport.
American car maker Ford recently partnered with Indian auto major M&M to explore joint working in several areas like sourcing, product development and electric mobility. Anurag Mehrotra, managing director at Ford India, tells Ajay Modi the partnership will help Ford to have a successful and profitable growth in India. Excerpts:Q)Did you have a relook at any of the strategies in the company after taking charge as the MD this year?A)The strategy was well laid out and it is correct. I personally speak to customers, dealers and employees and the intent is right. The key is how we go about executing it. We will continue to strengthen the brand, enhance affordability, improve localisation and scale to become the trusted automobile and mobility brand in India. Q)Ford, like several other players in the Indian car market, is yet to make profits. How far is profitability?A)We don't intend selling any product at a loss. That is very clear. When you run a business you need to make sure it is .
The diesel option continues to have the same engine as the previous model
Also been in talks with authorities in Indore to provide smart infrastructure as part of mobility services
This voluntary safety recall is part of their commitment to deliver world-class quality vehicles
Anurag Mehrotra talks about his focus on ensuring a sustainable and profitable business
Domestic sales were up 16.64% to 6,742 units last month as against 5,780 units in May last year
Large cars are expected to become cheaper due to lower tax incidence under GST
Riding high on the launch of the sports edition of its hatchback Figo and compact sedan Aspire, car maker Ford India Pvt Ltd aims to cross one lakh sales figures in 2017.In the first three months (between January and March) of this year, the car maker has sold about 25000 units of cars, a growth of about 25 per cent compared to the same period of last year."Last year, we sold about 92000 cars in India. In the last three months of 2017 we have sold close to 25000 units. We are likely to cross more than a lakh positively. Our leading segment growth is coming from Ecosport coupled with the new launches endeavour, Figo and aspire", said Devarajan C, general manager (service engineering operations) of Ford India ."We are aiming at a double digit growth of around 12 per cent this year. These two new variants is going to be helpful to attract more and more customers . We are expecting that these two new variants will push us easily towards in achieving the target pan India", he added.The ...
Domestic sales grew by 15 per cent to 8,700 units last month
Owing to input costs, Ford cars will see an increase of 1-2 per cent from April: Ford India
US automajor Ford has decided to export made-in-India Ecosport to the North American markets. The move reiterates that the country continues to be a cost competitive for the global OEMs. It may be noted, Ford has facilities in North America, despite that they are importing from India.Speaking to Business Standard on the sidelines of CII's Conference on Automotive R&D Trends, Balasundaram Radhakrishnan, executive director - manufacturing, Ford India Pvt Ltd said that India is going to be a major hub for Ford. Commencement of exports to the US marks a significant milestone in Ford's Make in India journey and boosts India's credentials as a world-class manufacturing hub, said the company. Following ONE Ford, Ford produces EcoSport for more than 100 markets worldwide and manufactures it with quality at six global locations. This milestone is a testament to its continued faith in India's manufacturing prowess and its skilled workforce that is churning out quality products for mature .
The company also extended its sales and service network in Chennai and Surat
People have been warned to avoid falling prey to such rumours
The company had sold 10,865 units in the same month of 2015
The company had sold 20,420 units in the same month of last year, says Ford India