Page 3 - Ott

Indians bought record number of movie tickets last year at multiplexes

Increasing appetite for good content, fuelled by OTT, and more screens help increase footfall to cinemas

Spotify tunes into Bollywood pitch, ropes in Anil Kapoor for TV campaign

The global music streaming app is doing what a number of global brands navigating their way through the country's complex consumer landscape have done but at the risk of losing its unique identity

OTTs can distribute original content without any restriction: Experts

E-commerce-related provisions in the FDI policy are far from perfect, both in terms of approach and drafting

Over the top regulation

Classifying OTTs as e-commerce firms is a bad idea

OTT players fight for eyeballs

As OTT platforms compete for share, sharper focus on content will bring greater differentiation

OTT players make a premium pitch

Hotstar, Eros Now frame content strategies around value, not just volumes for 2017; target urban viewers with paid services