Don’t miss the latest developments in business and finance.

image

Micromax

About Micromax

Facebook IconLinkedIN Icon

What is Micromax?

Headquartered in Gurgaon, Micromax is an Indian consumer electronics brand founded by Rahul Sharma and Rajesh Agarwal on March 29, 2000. The company was initially incorporated as an information technology software company. Later, it forayed into consumer electronics like mobile phones, tablets, televisions, washing machines, air conditioners, etc. The company also has a fully owned subsidiary named YU Televentures, which sells mobile phones under the YU brand.
 
Micromax started its mobile phones business in 2008. It was one of the first companies to introduce feature-rich phones at affordable pricing. The company initially focused on feature phones with big-capacity batteries for long on-battery time. Likewise, most of the company’s phones were touted to be designed and built for Indian consumers and their varied requirements. In 2010, the company also launched its first tablet device series, the Funbook. The company’s Indian roots and feature-rich offering in affordable segment worked in its favour, making it the leader in the country’s mobile phone market in 2014.
 
Like other Indian brands, Micromax lost its ground to Chinese smartphone players. As a result, the company shifted its focus to entry-level smartphones, or smartphones aimed at first-time buyers. The company was among the first to introduce a 4G feature phone, the Bharat 1, which was compatible with the Reliance Jio network. Besides, it also launched a number of smartphones under the Bharat series that were among the cheapest 4G phones in the market.
 
In 2018, Micromax and telecom major Reliance Jio bagged a Rs 1,500-crore order from the Chhattisgarh government. Under the project, Micromax had to distribute 5 million smartphones to women and students in the state. In 2019, Micromax forayed into the electric vehicle category and introduced the Revolt Intellicorp sub-brand to manufacture artificial intelligence (AI)-powered electric two-wheelers. Under the Revolt brand, the company launched the RV 400 electric bike.

Latest Updates on Micromax

With 3GB RAM and 32GB on-board storage, mediocre camera performance, and UNISOC T610 processor, the Micromax's In 2C can be an option only for light users

Updated On: 02 Aug 2023 | 10:41 AM IST

Home-grown smartphone maker Micromax on Friday launched a new affordable smartphone called IN 2b in two storage variants.

Updated On: 30 Jul 2021 | 8:03 PM IST

The Micromax In 2b event will begin at 12 noon tomorrow

Updated On: 30 Jul 2021 | 7:44 AM IST

Micromax on Friday said it will significantly bolster its product portfolio this year

Updated On: 26 Feb 2021 | 10:28 PM IST

From new labour laws promising free annual health checkups to markets poised for fresh all-time highs as investors cheer Biden win, here are top headlines this morning

Updated On: 09 Nov 2020 | 7:23 AM IST

Sharma's new approach for Micromax banks heavily on the political mobilisation against Chinese brands and the Indian government's recent initiatives to sideline them

Updated On: 09 Nov 2020 | 6:10 AM IST

Rahul Sharma, co-founder of Micromax, shares his comeback plan in a candid chat with Arnab Dutta

Updated On: 04 Nov 2020 | 6:10 AM IST

Powered by MediaTek G-series mobile processors, the Micromax IN Note 1 and Micromax IN 1B feature big screen, large capacity battery, and multi-optics camera set-up

Updated On: 03 Nov 2020 | 1:11 PM IST

The Micromax In series would be a smartphone line-up that will debut with at least two models, both powered by MediaTek Helio G-series mobile processors

Updated On: 03 Nov 2020 | 10:33 AM IST

The scheme aims to make India a manufacturing and export hub for mobile phones

Updated On: 01 Aug 2020 | 9:56 AM IST

The first of a two-part series analyses the feasibility of goals set for electronics manufacturing

Updated On: 13 Jul 2020 | 6:05 AM IST

The sectors that were targeted were telecom, pharma, media companies, smartphone makers, construction, and tyre firms

Updated On: 23 Jun 2020 | 3:54 PM IST

The government will offer the scheme to five global and domestic entities.

Updated On: 04 Jun 2020 | 5:00 AM IST

Google reportedly decided to freeze hiring for the rest of the year due to Covid-19 pandemic

Updated On: 21 Apr 2020 | 12:46 PM IST

Offering bundled products and targeting big retail will be the key planks of phone maker's growth strategy

Updated On: 02 Jan 2019 | 9:23 PM IST

Micromax, which is facing intense competition from Samsung and Xiaomi, Oppo and Vivo, among others, in the Indian market, operates in Russia, Middle East, Nepal, Bangladesh and Sri Lanka

Updated On: 17 Dec 2018 | 1:25 AM IST

After 2 years of slippage, buoyed on poll freebies

Updated On: 23 Oct 2018 | 11:47 PM IST

The Canvas 2 Plus is powered by a 1.3GHz quad-core processor, paired with 3GB of RAM and 32GB of internal storage, expandable via microSD card. Powering the smartphone is a 4,000 mAh battery

Updated On: 17 Jun 2018 | 5:15 PM IST

The Bharat Go comes bundled with a cashback offer of Rs 2,000 from Airtel that brings down the effective cost to Rs 2,399

Updated On: 23 May 2018 | 10:13 AM IST

With Bharat-Series, Micromax aims to acquire first-time smartphone users in India

Updated On: 11 Sep 2017 | 5:32 PM IST