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Winning over employee trust and reacting quickly to market demands helped Apollo Tyres move ahead during the uncertain economic environment of the seventies

It faced capacity constraints and copycats by thinking around the problems

From aggressive competition to a slowing category, it is still battling on

Raymond has also navigated the turns in the market with prescience

It has had to bring back its popular tagline, expand beyond south India to make its diversification work

From being a juggernaut in the Licence Raj, turning to ACs helped it survive

Despite government controls, Walchand Hirachand Group cracked the market

Ratan Tata has welded a ragtag, slumbering conglomerate into a battle-ready global entity, delivering outsize earnings along the way

From a juggernaut of Licence-Raj days it transforms itself into a focused player

The seventies were a time for great change in the business environment; for Dabur it was time to reconfigure the way it reached out to consumers

Despite taking the initiative in several areas, the country's biggest bank does not meet the aspirational needs of the younger generation. Work is on to change this

For the state life insurer aggressive marketing wasn't on its mind in the 1970s. But it soon changed

The company shot into the limelight when it became the powerful and secretive Hinduja group's first acquisition in India

The tobacco major's diversification strategy has been fraught with challenges but as the numbers show, its plan to derisk the portfolio was executed successfully