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How is ‘shrinkflation’ helping FMCG companies tide over rising input costs?

How is ‘shrinkflation’ helping FMCG companies tide over rising input costs?

FMCG companies are struggling. They have now resorted to ‘shrinkflation’ to cope with the increased input cost, without passing on the price burden to consumers. Our next report tells more about it

By :Krishna Veera Vanamali

Last Updated : May 18 2022 | 7:54 AM IST

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