ASCI

Department of Consumer Affairs to hold meeting with e-commerce entities and stakeholders on Friday to discuss magnitude of fake reviews and prepare a roadmap ahead

The Advertising Standards Council of India (ASCI) maintained that its code already required ads to not deride anyone on the basis of race, caste, creed, gender or nationality

The GenderNext study found that a majority of mainstream advertising continues to use non-aspirational portrayals of women.

ASCI's guidelines require real-money gaming advertisements to not be aimed at minors, not present gaming as a source of livelihood or link it to success

This follows ASCI's "Advertising Advice" service that it had started for brands last year

ASCI has clarified that its guidelines should not be read as a legal recognition or endorsement of the industry or sector since that is a matter of government policy

The guidelines say advertisers will have to carry the disclaimer - "crypto products and NFTs are unregulated and can be highly risky

Ranveer Singh, Urvashi Rautela, Jacqueline Fernandez named in report that lists 28 instances of violations by influencers, brands

"These complaints are just one of the manifestations of the various conversations happening in India," says ASCI General Secretary Manisha Kapoor

ASCI study lists insights to steer industry towards a more sensitive portrayal of gender

Expert panel to offer non-binding advice, for a fee, at pre-production stage on advertising claims and depictions

Sporting celebrities in India do not patent or register personal nuances that would allow them to gain relief under Act

The panel that tracked and verified the claims made by such advertisements included microbiologists.

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Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?

Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy

Experts say the market is expected to shrink 20% because of the ASCI rules

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

Broadly, the ASCI has proposed rules for social media influencers who promote or run paid content without adequate disclosures

Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31