Asci

Govt to take action against fake reviews on e-commerce platforms

Department of Consumer Affairs to hold meeting with e-commerce entities and stakeholders on Friday to discuss magnitude of fake reviews and prepare a roadmap ahead

Advertisements discriminating on gender identity to now face ASCI action

The Advertising Standards Council of India (ASCI) maintained that its code already required ads to not deride anyone on the basis of race, caste, creed, gender or nationality

Progressive advertisements have positive impact on business, says ASCI

The GenderNext study found that a majority of mainstream advertising continues to use non-aspirational portrayals of women.

14 gaming ads potentially violated ASCI code in first week of IPL

ASCI's guidelines require real-money gaming advertisements to not be aimed at minors, not present gaming as a source of livelihood or link it to success

ASCI starts paid advisory service to help celebrities with due diligence

This follows ASCI's "Advertising Advice" service that it had started for brands last year

ASCI frames guidelines for crypto, NFT-related advertising, promotion

ASCI has clarified that its guidelines should not be read as a legal recognition or endorsement of the industry or sector since that is a matter of government policy

Advertisers must put disclaimers for highly risky cryptos from Apr 1: ASCI

The guidelines say advertisers will have to carry the disclaimer - "crypto products and NFTs are unregulated and can be highly risky

Bollywood actors among those who breached ASCI influencer ad guidelines

Ranveer Singh, Urvashi Rautela, Jacqueline Fernandez named in report that lists 28 instances of violations by influencers, brands

What India takes offence to: Advertising standards council finds out

"These complaints are just one of the manifestations of the various conversations happening in India," says ASCI General Secretary Manisha Kapoor

A yawning gap between women's lives and in ads, says ASCI study

ASCI study lists insights to steer industry towards a more sensitive portrayal of gender

ASCI launches 'Advertising Advice' for brands to check code violation

Expert panel to offer non-binding advice, for a fee, at pre-production stage on advertising claims and depictions

'Moment marketing' violations: No trademark Act protection against brands

Sporting celebrities in India do not patent or register personal nuances that would allow them to gain relief under Act

Only 12 of 332 ads related to Covid-19 pandemic found true, says Asci

The panel that tracked and verified the claims made by such advertisements included microbiologists.

Despite hit to consumption, TV advertising grows in second wave: ASCI

-

Influencing the influencers

Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?

Explained: How the influencer industry changes with new ad norms

Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy

ASCI's new e-norms likely to hurt nano and micro influencers the most

Experts say the market is expected to shrink 20% because of the ASCI rules

ASCI aims to break gender stereotypes in advertising, change mindsets

The Advertising Standards Council of India (ASCI) is hoping to find an answer and help advertisers embrace positive depiction with a first-of-its-kind study on gender in advertising

Draft norms for influencer advertising: What ASCI wants from social media

Broadly, the ASCI has proposed rules for social media influencers who promote or run paid content without adequate disclosures

If it's an ad, disclose it upfront: ASCI guidelines for digital influencers

Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31