Also, OTT traffic surged 198.68 per cent, hosting traffic (storage space and access for websites) went up by 62.78 per cent, ISP traffic increased by 54.38 per cent
The average mobile phone data speed nowadays is down over 20 per cent. Fixed broadband has seen an eight per cent decline in speed.
Not just TV shows and web shows, viewers can access performances by artists such as Prateek Kuhad, Vir Das, Karsh Kale, Kamakshi Khanna, music band Indian Ocean on their Instagram accounts
Three OTT players have responded positively to the request by the Cellular Operators Association of India (COAI) to reduce bandwidth
COAI has written to a dozen streaming platform including Amazon Prime Video, YouTube, Hotstar, Zee5, Alt Balaji, Voot, Sony Liv, Viuclip, Hoichoi, Netflix, SunNXT and Voot seeking their cooperation.
Nikita Puri lists the best shows and films to watch online as you ace social distancing
Some of the Disney Plus content that became available to Hotstar users ahead of the streaming service's launch in India on March 29, are no longer available on the app
Most of the Disney titles are available in English and a few Indian languages like Hindu, Tamil, Telugu, etc
Hotstar's free content includes movies like Chhichhore, Mission Mangal; TV shows from Star Plus and Star Bharat; and News
However, a majority- 51 per cent do not watch shows or movies on OTT platforms just yet
The announcement was made by Disney CEO Robert Iger during the company's quarterly earnings call on Tuesday
Hotstar reported 300 million monthly active users last year
Earlier this month, the telecom company introduced a Rs 279 prepaid plan, with Rs 4 lakh insurance cover from HDFC Life
The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained
The gestalt effect of all the changes in the last decade has brought India to a sweet spot. Can it leverage these to become a global storyteller?
Netflix is already trying to get ahead of the move, slashing prices by as much as half for subscribers that commit to at least three months
Both Gupta and Mohan have worked on the Hotstar business while at Star
The report also revealed 40 per cent of the audience of family drama are men. Interestingly, 41 per cent of "Game Of Thrones" fans have also confessed to watching Hindi family dramas
As the big boys of media push for consolidation, scale is emerging as the killer app
YouTube, Hotstar, Amazon Prime Video, and Netflix are clearly among the top players